verizon
Innovation Lab

A journey in motion

Verizon’s Innovation Lab celebrates the momentum and continuous forward movement of innovation. Visitors are guided through a series of curated spaces—from a bustling sports stadium to city street—immersing them in thought-provoking possibilities. 

The brief called for an elevation and unification of the demo lab areas by establishing an overarching story. This story had to span different business sectors, from entertainment to sports to everyday urban life. Visitors start in the arrival lounge, following floor wayfinding markers that lead them through each curated space. The theater sets the stage by previewing technology and creating that spark of curiosity. The stadium experience, inspired by VIP boxes and the excitement of being part of the crowd, creates a connection between technology and the magic of being part of the action. The urban environment displays the way innovation affects how we live, work, and interact in a city setting and how advances in technology help shape more efficient, sustainable, and livable places.  

By strategically implementing impactful interventions and establishing a narrative that cohesively weaves multiple markets together, Blitz created an experience that takes visitors through a journey that is both eye-opening and engaging.