100 California

A lobby for the ages

Lobbies of the past were designed as imposing, transitory spaces, but in the case of this landmark building, the team built on the Client’s vision to revitalize the space and transform it into an inviting, vibrant building amenity and destination in and of itself for employees and visitors alike.

Inspired by the building’s origins as Bethlehem Steel’s west coast headquarters and as a symbol of post-war industry growth, we aimed to awaken the sense of optimism inherent to the era within the context of the new industry that defines the Bay Area of today. ​

  • Client: Pembroke Real Estate
    Location: San Francisco, California
    Size: 3,000 SQFT (Lobby), 8,800 SQFT (End of Trip)
    Completion Date: 2017

  • Architecture, Interior Design, Furniture Selection & Coordination, Lighting Design

  • Melissa Hanley, Zach Meade, Abby Berube, John Hunter

    Photography: Henrik Kam, Matthew Milman

  • 2017 Lighting Design Award Winner

    2016 Interior Design Magazine Best of Year

Casual Elegance

“Our new lobby at 100 California Street has become a welcoming and active amenity space for tenants and a showpiece in our global portfolio. ​ Blitz’s in-depth research of the property’s historical context and analysis of competitive Class-A buildings were the foundation for the conceptualization and rebranding of our entry experience and lobby. ​The revitalized lobby and new EOT center have been instrumental to our reintroduction of the new 100 Cal to the market and enhancing the property experience.”

Andrew Dankwerth, Senior Vice President, Pembroke Real Estate